Friday, 20 May 2011

Sales Figures for Amazon's Kindle Put Print Books to Shame

Online retailer Amazon.com has revealed that online sales figures for its reading device, the Kindle, have outweighed those of print books.

In their press release the company revealed that 'for every 100 books Amazon.com has sold, it has sold 105 Kindle books.' Furthermore, the press release notes that if Amazon's free Kindle offerings were included in this figure (which they weren't) the figure would be even greater.

What does this have to say for the future of print books? An article on Engadget earlier this week stated that sales of e-books in American generated approximately $90.3 billion in revenue in February this year. Clearly, the technology associated with the e-book has not only proved itself to be easy to use and versatile in nature, but massively popular also.

Amazon's Kindle, pictured above, is the world's most popular e-book reader [Image:static.guim.co.uk]

Amazon's latest announcement will be bad news for print retailers and independent booksellers, whom are clearly affected financially by the Kindle and similar devices.

When asked if he had forseen the potential success of the Kindle, Amazon founder and chief executive Jeff Bezos said: “We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years.”

The Kindle bookstore now offers users a collection of over 950,000 paid titles and over 1.8 million free titles.

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